As a key element of the Fruita Blanch identity we designed this modular typeface family halfway between a 50′s style sans serif and the range of numerical characters which most labelling machines use. These are seemingly contrasting concepts which lend themselves to the creation of an atypical font. Awarded project: Laus.
“Ilse, a childhood friend of mine, once found a raspberry in the camp and carried it in her pocket all day to present it to me that night on a leaf.
Imagine a world in which your entire possession is one raspberry and you give it to your friend.”—New England Holocaust Memorial